Connect. Support. Empower
empowerHER® is a nonprofit organization and a powerful community with a very specific MISSION — to empower, support and connect girls + young women who have experienced the loss of their mothers.
I have had the pleasure of working with this established brand since 2019, and over our relationship I have helped them to elevate their brand. They had a very whimsical look for their brand and with the ever growing community they wanted to grow the brand image to match. I worked within their current colors and logo to give an elevated look to the existing brand.
I updated branding across their web and print material, working with them to re-design their website to match the new look, updating and creating new pages. I have created event graphics like signage for fundraising events, social media announcements, email, and flyers. With 2020 they launched their virtual branch of service, I designed the logo and imagery for this launch.
I also got to help to design and launch their own line of merchandise, creating the logo for the line as well as some of the shirt designs. Over our two year relationship I got to really know this brand and have had the chance explore a lot of different types of design in both print and digital.